I build brands with clarity, heart, and unmistakable creative direction.

Identity, photography, storytelling, and visual systems that feel human and intentional.

I’m a multidisciplinary creative director with a hybrid background in identity design, art direction, photography, and brand storytelling. I help companies define who they are, sharpen how they communicate, and express their values through systems that are both strategic and visually alive.

I’ve led creative for global teams, scrappy startups, in-house studios, and independent brands, solving problems with a mix of strategy, instinct, and practical execution. Whether it’s a full rebrand, a visual overhaul, or a campaign that needs emotional clarity, I bring a perspective shaped by years of thinking and making across multiple disciplines.

Brand & Creative Strategy

  • Narrative and messaging development

  • Brand positioning and differentiation

  • Creative concepting and campaign direction

  • Cross-functional creative leadership

Identity & Design Systems

  • Logo development and visual identity

  • Brand systems, typography, and color architecture

  • Layout systems, digital applications, and collateral

  • Brand guidelines and scalable design frameworks

Art Direction

  • Look development and visual language creation

  • Campaign direction and creative stewardship

  • Pre-production planning and creative oversight

  • Talent, styling, and environmental direction

Photography & Motion Direction

  • Lifestyle, portrait, and product photography

  • Campaign and branded content direction

  • Studio and environmental lighting expertise

  • Hands-on execution or leadership of production teams

Writing & Storytelling

  • Brand voice and tone

  • Narrative framing for campaigns, websites, and decks

  • Creative essays, conceptual copy, and long-form storytelling

  • Script and messaging support for content and video

Select Clients

Taylor Guitars
Verizon
Vieira Financial
MJH Life Sciences
Petco
Marriott
Xperi
MGH Agency
Blinkjoy
Nonprofit, education, and small-business partners

Experience

Independent Creative Director / Photographer

2022–Present

Brand identity, art direction, photography, and campaign development for consumer, tech, education, lifestyle, and nonprofit clients.

Lead Photographer/Photo Ops, Taylor Guitars

2018–2022

Led global visual direction, product storytelling, photography, and brand expression across campaigns, digital, retail, and artist collaborations.

Designer → Senior Designer

2010–2016

Concept development, brand identity, campaign design, and production for regional and national clients across multiple verticals.

A middle-aged man in a brown leather jacket sits in the driver's seat of a modern car, touching a navigation screen on the dashboard while the car is parked on a city street during sunset.