The Challenge

Wealth management marketing is often plagued by stiff stock photography and impersonal jargon. Vieira Financial Group needed to break that mold.

As a premier firm in Rancho Santa Fe, they needed a rebrand that communicated "high-touch service" and multi-generational trust without feeling stuffy. The goal was to translate their intangible value—advice, legacy, and protection—into a visual language that felt cinematic, warm, and deeply human.

The Solution

I led a comprehensive 360° visual campaign to redefine the firm's digital presence.

1. The Film (The Anthem): I wrote, directed, and filmed a brand anthem that focused on the why of wealth, not just the how. By coaching the founder on-camera, we captured authentic moments that scripts can't replicate.

2. The Photography (The Lifestyle): Moving away from "handshakes in boardrooms," I shot a library of warm, sun-drenched lifestyle imagery on location. The visual direction focused on texture, natural light, and genuine interaction to signal accessibility and premium care.

3. The Collateral (The Touchpoints): I extended this visual identity into physical and digital assets, designing high-end print dossiers and social campaigns that ensure the brand experience is consistent from the iPhone screen to the mailbox.

The Result

Integrated Identity: Delivered a cohesive library of video, photo, and drone assets that powered the launch of their new web platform.

Client Trust: Created a visual narrative that validates the firm's high-net-worth positioning before a client even walks through the door.

Asset Longevity: Built a "forever library" of evergreen content that the internal team can use for years across social and email campaigns.